Case Study: Indy’s Digital City Hall Sees 422% Increased Traffic During Elections
In collaboration with CityBase, Indianapolis and Marion County’s Shift Indy initiative has transformed the way Indy residents experience their local government. The effort has evolved the city-county’s web presence into a digital city hall, where people have unprecedented access to information and services.
On election day in November 2018, this new access meant voters, politicians, staffers, journalists, and others had real-time access to local election results. The new mobile-friendly format made it easier than ever before to find specific result categories, with easy search features that narrowed results using filters surrounding ballot questions, townships, school boards, and more.
The New Format
While Indy had previously published local election results online, the election software limited formatting to a standard listing of data, which was difficult to access on mobile.
Before – Mobile View of Election Results
To share results in a more usable format, Indy created a software program that broke data into dynamic components. Together, CityBase and Indy developed an API that connected the election database to the new software and helped increase the frequency of updates. The new interface on My.Indy.gov let users easily discover the information they wanted. Explore for yourself on Indy’s election results webpage.
Today – Mobile Views of Election Results
By The Numbers
23,540
election results pageviews on voting Tuesday and the following Wednesday
made up
58%
of all My.Indy.gov web traffic on those days,
representing a
422%
increase in overall My.Indy.gov web traffic from the previous Tuesday and Wednesday.
Pageviews from:
48%
mobile device
45%
desktop
8%
tablet
Other Voter Resources
In addition to increasing access to election results, Indy has also made it easier for people to find all their voting resources online. The Voting in Marion County topic page compiles activities like finding your voting district and information for different voting populations, such as out of state college students and overseas military.
