Government leaders hold the keys to unlock citizen engagement

Too often, it can appear to be too difficult to keep track and navigate what can appear to be a Byzantine navigation system in a local government’s website. “So I need to submit something, register for something, apply for something, pay for something, and I should be able to achieve that in a relatively standard way regardless of which agency I’m interacting with,” Liz Fischer, chief marketing officer at software company CityBase, told Smart Cities Dive.

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